2023 GT Cup Season Guide
13. MEDIA COVERAGE For over fifteen years, the GT Cup has worked closely with all disciplines of the media to maximise not just the exposure of the Championship, but its individual drivers, partners and teams. In addition to having strong relationships with both national and international journalists, with coverage seen in national papers, motorsport publications, Autosport and Motorsport news, the Championship has featured on news outlets like the BBC’s Breakfast Show, Wheeler Dealers and for the last two years running, featured on Top Gear. GT Cup also works very closely with Championship partner and tyre supplier Pirelli, The Championship is actively being promoted via its global website, employees and weekly media email newsletters. in terms of their followers / fans their UK Instagram page boasts just under 10K and Facebook, which has a global page structure, has 2.2million fans. 10 Our race coverage continues to grow with live footage and highlights on YouTube and the GT Cup Website, with over 42,000 hours of video content watched across both platforms. For YouTube specifically, we have seen over the last year: 1,700 INCREASE IN SUBSCRIBERS IN 2022 5,603 TOTAL SUBSCRIBERS TO THE GT CUP CHANNEL 364% INCREASE IN SUBSCRIBER NUMBERS
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