Partnerships
Partnership Benefits
Bute Motorsport have invested heavily in the GT Cup, taking the championship to a new publicity level for 2023 following what has been widely acclaimed as an exceptionally successful 2022 season after difficult circumstances.
- Top Venues and Premier Events
- Focus on the UK’s best circuits
- Full season media relations support
- Live streaming at all rounds
Hospitality & Networking
The Bute Motorsport Race Centre, is the epicenter of the event and from where our professional hospitality team will surprise and delight you and your guests and ensure a memorable day.
Attending a round of the GT Cup offers a unique experience, by placing you and your guests in the centre of the action, by providing exclusive behind the scenes access to motorsport, usually reserved to drivers and team principals. In the paddock, you will be able to watch the practice, qualifying and the races with exclusive full access to the pit lane.
Behind the scenes opportunities include; attending Driver Briefings, meeting the Clerk of the Course, private tours of Race Control and Commentary Box, taking a ride around the circuit in the Course Car, presenting the GT Cup trophies on the winners’ podium or even waving the chequered flag*.
During the weekend the circuit is a hive of activity for you to enjoy at your leisure. Watching the racing on circuit from grandstands all around the race track.
Corporate partners and their guests can enjoy the superb catering provided in the Bute Motorsport Race Centre, while brushing shoulders with competitors, all contributing to the friendly, family-based paddock atmosphere that is a trademark of the GT Cup.
Hospitality in the Bute Motorsport Race Centre is an essential and valuable tool, which allows businesses to build relationships with partners, suppliers and other race attendees. Our professional hospitality team will cater to all your guests’ needs, and our options can be scaled to suit every budget.
REASONS TO GET INVOLVED
For over fifteen years, the GT Cup has worked closely with all disciplines of the media to maximise not just the exposure of the Championship, but its individual drivers, partners and teams. In addition to having strong relationships with both national and international journalists, with coverage seen in national papers, motorsport publications, Autosport and Motorsport news, the Championship has
featured on news outlets like the BBC’s Breakfast Show, Wheeler Dealers and for the last two years running, featured on Top Gear.
GT Cup also works very closely with Championship partner and tyre supplier Pirelli, The Championship is actively being promoted via its global website, employees and weekly media email newsletters. in terms of their followers / fans their UK Instagram page boasts just under 10K and Facebook, which has a global page structure, has 2.2million fans.
Key Figures
Our race coverage continues to grow with live footage and highlights on YouTube and the GT Cup Website, with over 42,000 hours of video content watched across both platforms. For YouTube specifically, we have seen over the last year:
- 1,700 increase in subscribers in 2022
- 5,603 total subscribers to the GT Cup Channel
- 364% Increase in Subscriber Numbers
DEMOGRAPHICS
The GT Cup Championship appeals to key demographic groups, with the 18 to 50 year old range making up the majority of supporters and viewers.
DIGITAL
The GT Cup presents hour long highlight programmes of each event appearing on-demand and on Amazon Prime. Reaching over 81 countries and a potential audience over 25 Million. good brand exposure is guaranteed. We are expecting to have live coverage for all seven rounds of the 2023 season.
Bute Motorsport keeps close ties with key media publications such as Autosport Magazine, Motorsport News, Daily Sports Car and many more.
The internet has presented the GT Cup with its biggest opportunity to reach a large audience immediately. From live race commentary via Twitter to regular email communications, online traffic has grown year-on-year at an impressive rate.
- 69K visited the GT Cup Website during 2022 a 17.4% increase from the 2021 season.
- 93K followers across all GT Cup Outlets with over 1276K impressions across Twotter, Facebook and Instagram
The GT Cup website has continued to see an increase in visitors and page views over the previous 12-month period as we continue to integrate content, including video streaming, across all digital
platforms. The company’s valuable database of supporters, teams and drivers built up over fourteen years of trading ensures strong exposure is guaranteed.
TOP GEAR
Back in 2021, the BBC approached us looking for a race series to help its Top Gear team conclude an exciting feature piece for one of its episodes.
Our Championship was proud to be showcased as the end goal for amateur drivers looking to go racing at a high and competitive level, with Top Gear’s Freddie Flintoff relishing his first race against others with similar experience.
The relationship has since continued, with the Top Gear team returning a year later to showcase GT Cup as the closest opportunity for amateur mechanics and drivers to compete on equal terms in sportscar racing.
TOP GEAR FACTS
• Top Gear is the world’s most-watched factual entertainment show, broadcast in more than 150 territories globally.
• Estimated global TV audience of 350m.
• Average of more than 6 million viewers on UK linear TV each week.
• The world’s largest motoring social media brand,with over 21 million Facebook fans and 4 million Instagram followers
• The world’s biggest motoring YouTube channel: almost eight million subscribers with over 570M video views this year
3.5 Millon - Viewing figure for the GT Cup Episode
21% audience share of the episode (not including BBC IPlayer Views and broadcast repeats)
Contact
Linking an organisation to the high octane world of supercar GT racing can bring a raft of benefits. From an image enhancement to differentiating products and services, whether B2B or consumer based.
As part of an imaginative marketing programme sponsorship of the GT Cup can deliver benefits beyond the reach of traditional advertising.
To discuss your requirements please call Hannah James on 07500 116687 or click here to email.
