Partnerships

Partnership Benefits with Bute Motorsport’s GT Cup

Bute Motorsport has transformed the GT Cup Championship, creating unparalleled opportunities for partners to gain exposure and connect with the exciting world of motorsport. With a strategic focus on publicity, hospitality, and audience engagement, the 2025 season promises unmatched value for sponsors and partners.

Why Partner with the GT Cup?

1. Top Venues and Premier Events

• Iconic Circuits: Events at the UK’s premier motorsport venues deliver unforgettable experiences at world-class tracks.
• Year-Round Media Strategy: Continuous coverage in motorsport publications and mainstream media ensures consistent visibility.
• Live Streaming: Fans worldwide can follow the action, boosting partner exposure at every round.

2. Hospitality & Networking

• Bute Motorsport Race Centre: Enjoy premium hospitality, making every race day a memorable experience for you and your guests.
• Exclusive Access:
  • Behind-the-scenes experiences such as pit lane access, driver briefings, Race Control tours, and Commentary Box visits.
  • Unique activities, including circuit rides in the Course Car, presenting trophies, or waving the chequered flag.*
• Dynamic Atmosphere: A vibrant, family-friendly paddock environment enhances networking and relationship-building opportunities.

Key Reasons to Get Involved

Media and Exposure

• Strong Media Relationships: Extensive coverage in national and international outlets such as Autosport, Motorsport News, and the BBC.
• Top Gear Partnership: A dedicated GT Cup episode reached 3.5 million viewers, with additional exposure via BBC iPlayer and repeats.
• Strategic Collaboration with Pirelli:
  • Access to Pirelli’s vast digital audience, including nearly 968K Instagram followers and 3.2 million Facebook fans.
  • Amplified promotion via Pirelli’s global network.

Rapid Growth in Digital Engagement

• Over 125,000 hours of video content watched across YouTube and the GT Cup website.
• 256K views on YouTube in 2024 alone.
• 135K website visitors in 2024 (a 40% increase from 2023).

Audience Reach and Demographics

• 53K attendees across race weekends in 2024.
• A combined social media audience of 245K followers.
• Appeals to the 18 to 50-year-old demographic, offering prime engagement opportunities for brands targeting this audience.

Global Digital Presence

• On-Demand Coverage: Hour-long event highlights are available on Amazon Prime and reach over 81 countries, with a potential audience of 25 million.
• Live Updates: Engagement across platforms, including live commentary and digital communications, drives year-round traffic.

Top Gear Collaboration

The partnership with Top Gear, the world’s most-watched factual show, significantly boosts visibility:

• 350 million global audience and 21 million Facebook fans.
• The GT Cup episode captured a 21% audience share, introducing millions to the championship.

Why Choose Motorsport Sponsorship?

Sponsoring the GT Cup provides brands with an immersive marketing platform to:

• Enhance Image and Brand Perception: Align with the prestige and excitement of GT racing.
• Engage a Passionate Audience: Connect with motorsport enthusiasts who are deeply invested in the sport.
• Leverage Content for Marketing: Use race footage and event highlights to create impactful campaigns.

Contact Us

Partner with the GT Cup Championship to unlock marketing opportunities and connect with a global motorsport audience.

• Contact Hannah James at 07500 116687 or email her here.

Be part of the high-octane world of GT racing and elevate your brand’s presence in 2025!